ShoreView Creates Second Largest Flooring Distribution Platform in North America

January 2023

The Partners of ShoreView are pleased to announce an investment in Crown Products, Inc. (“Crown” or the “Company”) and the completion of the company’s first two strategic partnerships:  the acquisition of Blakely Products Company, Inc. and merger with All Tile CCS. In less than nine months since ShoreView’s initial investment, Crown has more than doubled its revenue and established itself as the second largest flooring and flooring sundries distributor in the United States.

Crown’s expanded breadth of product offering, and geographic reach will allow it to better serve its customers and vendors across its footprint.

Headquartered in Bloomington, MN, Crown is a specialty distributor of flooring, flooring sundries, and carpet pad.  Crown has over 40 branch locations in 16 states throughout the Midwest and Plains.  The Company serves a diverse customer base of builders, remodelers, contractors, and installers with a leading selection of top flooring and flooring sundries vendors. For more information on Crown, please visit its website at

About ShoreView
Founded in 2002, ShoreView is a Minneapolis-based private equity firm that has raised over $1.3 billion of committed capital across four funds.   ShoreView partners with family and entrepreneur-owned companies across many sectors, including engineered products, distribution, industrial services, business services, healthcare, and niche consumer products.  Shoreview structures various acquisition, recapitalization, and build-up transactions, typically in businesses with revenues ranging between $20 million and $300 million.

222 South Ninth Street, Suite 3300
Minneapolis, MN 55402